Cookies: What They Are, Why You Are In Charge

Q. A Cookie is:

A. A very small text file placed on your hard drive by a Web Page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that gave it to you.

Q. A Cookie’s Purpose is:

A. To tell the server that you returned to that Web page.

Q. How a Cookie Helps You:

A. It saves you time. If you personalize pages, or register for products or services, a cookie helps Whopper®-TAL remember who you are. Next time you return, we know to show you the information you requested. Or, when you register for another product or service, all you need to do is type in your e-mail address and a password. We then fill in any questions you’ve already answered. Of course, if you never register or leave personal information with Whopper®-TAL, then the server only knows that someone with your cookie has returned to the Web site. You are in charge of deciding whether we know anything about you. But the more you tell us about yourself, the more we can help you find information or products you want. Remember: you can always edit any personal information you give Whopper®-TAL by stopping at the Profile Center.

Q. How a Cookie Helps Whopper®-TAL:

A. It allows us to be more efficient. We can learn what information is important to our visitors, and what isn’t. We can discard Web pages you don’t use, and focus our efforts on information you need.

Q. If You Want to Control Which Cookies You Accept:

A. You can order your browser to accept all cookies or to alert you every time a cookie is offered. Then you can decide whether to accept one or not.

You can also find more information in your browser help page.

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